Brand · Tokens

Küster Design System

Working reference of the brand: identity, color, typography, document and voice rules. Source: Brand Style Guide 2026.05.14.

01 · Brand Identity

Principal-led interior design studio for residential clients and independent hospitality properties — inns, lodges, and boutique hotels under 50 rooms.

SophisticatedExperiencedTrustworthyApproachableDiscerning

02 · Color

Küster Red

#ED2133

RGB 237, 33, 51

Wordmark · Accents · CTAs

Küster Black

#060506

RGB 6, 5, 6

Body text · Logo rule

White

#FFFFFF

RGB 255, 255, 255

Backgrounds · Reversed rule

Three colors only. Source #ED2133 from the primary wordmark file.

03 · Logo

küster

Standard · light bg

küster

Reversed · dark bg

k

Avatar · embroidery / favicon

  • Rule line aligns precisely to the width of the letterforms.
  • Wordmark is always Küster Red. Never recolored.
  • Clear space equal to the height of the 'k' on all sides.

06 · Typography

Primary

Trebuchet MS

Headlines · titles · display · contact info

Secondary

Arial

Body · captions · labels · UI text

Display

Trebuchet MS · 48 / 56 · Bold

Design that repositions.

H1

Trebuchet MS · 36 / 44 · Bold

The guest experience begins before check-in.

H2

Trebuchet MS · 24 / 32 · Bold

Section title

Body

Arial · 16 / 24 · Regular

Independent lodging owners need a design partner who understands both the aesthetic and the business case.

Caption

Arial · 12 / 16 · Italic

Project caption · Location, Year · Küster Design

04 · Document Usage

Header

4566 County Road B

Land O' Lakes, WI 54540

o 715.260.3007

Date format

2026.05.14

2026/05/1405/14/2026May 14, 2026

Phone: lowercase 'o' for office, 'd' for direct. Never use 'Office:', 'Tel:', or 'Ph:'.

05 · Business Cards

jameskuester

First name in Küster Red, last name in Küster Black, bold, lowercase, no space. Trebuchet MS.

07 · Voice & Tone

Write this

"Most renovations don't move rates because the design doesn't change guest perception."

Not this

"We offer a wide range of innovative interior design solutions to help your property reach its full potential!"

09 · Do & Don't

Write "Küster Design" with umlaut for the company
Write "Kuster Design" without the umlaut
Spell the principal's name as "Kuester" — no umlaut
Use "Küster" for the principal's personal name
Use red sparingly — accent only
Extend the rule line beyond the letterforms
Format dates as yyyy.mm.dd with dots
Use "Office:", "Tel:", or "Ph:" before phone numbers
Prefix office numbers with "o" and direct with "d"
Introduce colors outside the three-color system
Place full wordmark in footer, right-justified
Use the "k" avatar in document footers

Küster Design Brand Style Guide · Working Draft · 2026.05.14 · KusterDesign.com